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Re: New logo for FUDforum [message #161406 is a reply to message #161405] |
Mon, 21 December 2009 19:41   |
kerryg
 Messages: 157 Registered: September 2008
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No worries - my skillsets are in music, too bad you don't need any audio stuff done. *That* I could sort you out on properly 
Yeah, agreed, that last one is more promising than some of the others. I'll tweak the angle of the plume to work better with the line of the "F" in "forum" and I definitely prefer the lighter outlining of FUD in the logo before it, but here's hoping we wind up with more "pro" contributions, there's no amount of tweaking that can replace that "eye".
I've got to say those two commercial logos you posted don't do much for me - we should be able to do better than that.
[Updated on: Mon, 21 December 2009 19:51] Report message to a moderator
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Re: New logo for FUDforum [message #161422 is a reply to message #161420] |
Tue, 22 December 2009 18:49   |
kerryg
 Messages: 157 Registered: September 2008
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Coming up!
Yep, the logo program I'm using is ArtText on OSX and it makes everything easy - except choice and size of output formats. I'm working large because I'm thinking of general branding as much as logo here - trying to get a look and elements that scale up and down for use elsewhere - and if we get the general "vibe" sorted I'll switch into refining icon sized versions. Bear in mind of course that I'll be *delighted* if a pro graphics person steps up and contributes something that blows these away, I've got no ego invested in my graphic skills. Still been trying to think of a way we can incorporate sound, though .
[Updated on: Tue, 22 December 2009 18:52] Report message to a moderator
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Re: New logo for FUDforum [message #161442 is a reply to message #161440] |
Fri, 25 December 2009 18:42   |
fudidudi
 Messages: 19 Registered: March 2009
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LOL I'm certain most words have a negative connotation, somewhere, in some foreign cultures and circles, Americans are a small percentage of the world's population. It may even culminate to be one of those classic marketing strategies whereby creating some extra attention. Site's like FARK.com thrive on the concept.
Got the trademark?
FUD (pronounced like the English word food) is a brand name for hot dogs, sausages, bacon and cold cuts produced by the Mexican company Sigma Alimentos, which itself is part of the ALFA industrial conglomerate.
Recently, Sigma Alimentos has licensed a US company to produce and distribute FUD branded products in the USA, principally to sell in areas of heavy Mexican immigration where the brand name is already well known.
The name FUD is an acronym for the Spanish words Fino, Unico y Delicioso (Refined, Unique & Delicious). There are other Spanish language neologisms coined by the Sigma Alimentos marketing department to promote FUD. For example, the word Fudgolazo as seen on Spanish language television and grocery store advertising, refers to a contest held by FUD for tickets to the 2006 FIFA World Cup (golazo is a Spanish word meaning a critical or important goal in a soccer game.
[Updated on: Fri, 25 December 2009 19:21] Report message to a moderator
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Re: New logo for FUDforum [message #161443 is a reply to message #161442] |
Fri, 25 December 2009 19:13   |
kerryg
 Messages: 157 Registered: September 2008
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Very true. But it's less about absolutes and more about how a term reads to your particular target market. It's just one of those things; sometimes things that work really well for one target market don't translate as well as one might hope to another. This French beverage (by Perrier), for example, hasn't been seen much in North America.

Mr. W's Wiki link pretty much nails how the term is immediately perceived in the community of computer-literate English-speaking North Americans (not an easily-dismissed part of FUDForum's target market).
But I couldn't agree more with your other sentiment. If it's going to stay FUDforum, then there's potential for humour and positive publicity in deliberately milking the other meaning of the term - like "FUDforum: all forum - no FUD."
[Updated on: Fri, 25 December 2009 19:27] Report message to a moderator
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Re: New logo for FUDforum [message #161446 is a reply to message #161445] |
Fri, 25 December 2009 19:31   |
fudidudi
 Messages: 19 Registered: March 2009
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Is this where the 'uncompromising' bit enters into it
If being refered to as FUD is such a hangup, maybe worth considering a different trademark name altogether. FUD is not an issue in the minds of developers looking for an FOSS application that does the job well.. concerned more about features, speed, ease of use, standards compliance, etc etc.
[Updated on: Fri, 25 December 2009 19:47] Report message to a moderator
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