Spent almost 45 minutes there today trying to decipher how to do that; any ideas?

*'''KEEP''': Your reason. Regards. ~~~~

The main problem with "notability" is that it is subjective and open to interpretation.

Anyway, it would be great if you can register a "KEEP" vote on the above page.

General notability guideline
Shortcuts:
WP:GNG
WP:SIGCOV

If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to satisfy the inclusion criteria for a stand-alone article.

* "Significant coverage" means that sources address the subject directly in detail, and no original research is needed to extract the content. Significant coverage is more than a trivial mention but it need not be the main topic of the source material.[1]
* "Reliable" means sources need editorial integrity to allow verifiable evaluation of notability, per the reliable source guideline. Sources may encompass published works in all forms and media. Availability of secondary sources covering the subject is a good test for notability.
* "Sources,"[2] for notability purposes, should be secondary sources, as those provide the most objective evidence of notability. The number and nature of reliable sources needed varies depending on the depth of coverage and quality of the sources. Multiple sources are generally preferred.[3]
* "Independent of the subject" excludes works produced by those affiliated with the subject including (but not limited to): self-publicity, advertising, self-published material by the subject, autobiographies, press releases, etc.[4]
* "Presumed" means that significant coverage in reliable sources establishes a presumption, not a guarantee, that a subject is suitable for inclusion. Editors may reach a consensus that although a topic meets this criterion, it is not appropriate for a standalone article. For example, such an article may violate what Wikipedia is not.[5]